Search for homes on the Emerald Coast

Template Instructions:

2. Introduction

You’ve hooked them with your headline. Now it’s time to make sure they’re actually going to stick around to read the whole page.

Your introduction should build on your headline. In these two to three short sentences, you want to briefly summarize:

• Who you are. Ex: “I’m a Toronto-based real estate agent…”
• One of your main qualifications. Ex: “… with more than 15 years of selling and buying experience.”
• Some of the value you offer. Ex: “If you’re looking for a REALTOR® with passion, enthusiasm and deep expertise, you’ve come to the right place.”

3. Your Story

This is where you’re going to go into more depth about who you are and what you do.

Your goal here is to provide some biographical information while also shedding light on your personality, your values and what makes you, you. It’s your opportunity to establish a connection with your reader and convince them that you’re a trustworthy and good-natured person, worthy of their business.

Here’s what you should include …

• I started in real estate in….
• Why you became a real estate agent, and why you love it
• What you were doing before real estate, if applicable (Ex. “I come from a media background…”)
• Ongoing volunteer work or community involvement, if applicable
• Your hobbies and interests

And what you might want to include …

• Why you love living in the area
• Whether you have kids or grandkids
• Your favourite real estate memory
• What inspires you

4. Your Unique Value Proposition

Your story can flow directly into your value proposition. In three to five sentences, you need to sum up what exactly you’re bringing to the table.

For example:

“…. I was born and raised in Aurora, and now I’m proud to be raising my young family here. That’s why I love helping people find their Aurora dream home. Having lived and worked here nearly my entire life, my local market knowledge is unparalleled. As a digital native with a marketing background, I create highly strategic and engaging marketing campaigns for each and every one of my clients, to make sure their homes get top dollar …”

If you’re not sure how to identify and write about the value you offer, look to this list for inspiration:

• Your education. Do you have a degree in a field that is beneficial to your role as a real estate agent? Such as marketing, business, interior design or construction?
• Previous experiences. Perhaps you once worked for an interior design firm, or as a decorator’s assistant, or as a reporter who covered the housing market.
• Your background. Do you come from a family of real estate agents? Have you lived in and worked in your town for your whole life? Maybe you’re a millennial agent who knows social media better than anyone else.
• Your level of experience. How long you’ve been working as a real estate agent is a selling point for plenty of prospective clients.

5. Accolades

Now you can mention a few things that serve as proof of your stated value proposition. Using a short bulleted list or a few brief sentences, rhyme off your …

• Awards and honours. Lists you’ve been named to, the fact that you belong to the top 3% of real estate agents in the province or country, community honours and more.
• Statistics. How many homes you’ve helped sell and buy, the dollar value of your listings to date and/or the number of clients you’ve worked with to date.
• Key testimonials. We’d caution against listing several testimonials here, as your page will start to become too busy and your word count too long. Instead, pick out one or two impressive client quotes. This could be a testimonial from a high-profile client, or a testimonial that’s powerful and well worded.

6. Call To Action

You want to conclude your ‘About Me’ page with an action you’d like your readers to take.

This could be subscribing to your newsletter, signing up for a free assessment, scheduling a no-pressure introductory call or downloading a lead magnet, such as a market report.