Template Instructions:
2. Introduction
You’ve hooked them with your headline. Now it’s time to make sure they’re actually going to stick around to read the whole page.
Your introduction should build on your headline. In these two to three short sentences, you want to briefly summarize:
3. Your Story
This is where you’re going to go into more depth about who you are and what you do.
Your goal here is to provide some biographical information while also shedding light on your personality, your values and what makes you, you. It’s your opportunity to establish a connection with your reader and convince them that you’re a trustworthy and good-natured person, worthy of their business.
Here’s what you should include …
And what you might want to include …
4. Your Unique Value Proposition
Your story can flow directly into your value proposition. In three to five sentences, you need to sum up what exactly you’re bringing to the table.
For example:
“…. I was born and raised in Aurora, and now I’m proud to be raising my young family here. That’s why I love helping people find their Aurora dream home. Having lived and worked here nearly my entire life, my local market knowledge is unparalleled. As a digital native with a marketing background, I create highly strategic and engaging marketing campaigns for each and every one of my clients, to make sure their homes get top dollar …”
If you’re not sure how to identify and write about the value you offer, look to this list for inspiration:
5. Accolades
Now you can mention a few things that serve as proof of your stated value proposition. Using a short bulleted list or a few brief sentences, rhyme off your …
6. Call To Action
You want to conclude your ‘About Me’ page with an action you’d like your readers to take.
This could be subscribing to your newsletter, signing up for a free assessment, scheduling a no-pressure introductory call or downloading a lead magnet, such as a market report.
Chris went above and beyond for us. We gave him a tough timeline while living 10 hours away from our destination. We were able to make a short trip down and he stayed out well past business hours to make sure we made the most of our time. He carefully walked us through the process as first time home buyers and was always easy to contact. He even drove 6 hours one way to drop off our closing documents due to countless delays in closing during the holidays. We recommended him to several friends and many of them also found homes under his guidance. We are so lucky to have found not only an amazing realtor, but a new friend in Chris. You truly can’t go wrong working with him.
on the emerald coast
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No properties found
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