You’ve hooked them with your headline. Now it’s time to make sure they’re actually going to stick around to read the whole page.
Your introduction should build on your headline. In these two to three short sentences, you want to briefly summarize:
3. Your Story
This is where you’re going to go into more depth about who you are and what you do.
Your goal here is to provide some biographical information while also shedding light on your personality, your values and what makes you, you. It’s your opportunity to establish a connection with your reader and convince them that you’re a trustworthy and good-natured person, worthy of their business.
Here’s what you should include …
And what you might want to include …
4. Your Unique Value Proposition
Your story can flow directly into your value proposition. In three to five sentences, you need to sum up what exactly you’re bringing to the table.
“…. I was born and raised in Aurora, and now I’m proud to be raising my young family here. That’s why I love helping people find their Aurora dream home. Having lived and worked here nearly my entire life, my local market knowledge is unparalleled. As a digital native with a marketing background, I create highly strategic and engaging marketing campaigns for each and every one of my clients, to make sure their homes get top dollar …”
If you’re not sure how to identify and write about the value you offer, look to this list for inspiration:
Now you can mention a few things that serve as proof of your stated value proposition. Using a short bulleted list or a few brief sentences, rhyme off your …
6. Call To Action
You want to conclude your ‘About Me’ page with an action you’d like your readers to take.
This could be subscribing to your newsletter, signing up for a free assessment, scheduling a no-pressure introductory call or downloading a lead magnet, such as a market report.
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136 Paradise By The Sea Boulevard Inlet Beach, Florida
7 Beds 10 Baths 6,863 SqFt